DrBest
The new "Dr. Best AtemFrisch" Toothbrush is the evolution of the well known "Dr. Best X-Zwischenzahn". On the underside of the head fins are attached now, which remove five times more bacteria than just brushing the teeth alone. It was not possible to film the purification effect credible on set, which is why we had to help out digitally again. The toothbrush at the end of the spot was also produced by us: Otherwise the filmed material would have had to have been rotoscoped by hand.
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Dr. Best AtemFrisch
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Tongue cleaning
Grey Worldwide commissioned us to reproduce this shot completely in 3D because it was not possible to remove the bacteria (blue gel) from the tongue (sponge) on set.
Tongue cleaning
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Breakdown
A quick breakdown of the gel-shot which was, due to the exact division of the gel, called "Moses-Shot".
Breakdown
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Pack Shot
3D Pack Shot of the brush.
Pack Shot
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Production
Photos from the set during shooting
in the Cubic studios in Dusseldorf.
Photos from the shooting
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HDR
In the film studio, we had the opportunity to take a HDR of the set. This made it possible for us to achieve the exact same lighting situation and the same reflections as they are seen on the filmed material.
Unfolded HDR from the set
"Dr. Best X-Zwischenzahn" is a toothbrush with extra long bristles, which shall take the function of dental floss. The aim of the spot was to illustrate how it works. The desired effect could not be obtained on the set, which is why we had to help out digitally.
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Dr. Best X-Zwischenzahn
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Particle Setup
For the animation of the blue grains ThinkingParticles was used. The elements of the Magic Cube were reconstructed in 3D and served as a matte objects.
Particle Setup
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Wireframe
The different colors represent different groups of particles that react to different rules. Particles that are swept forward transfer in the purple group, on which gravity effects in the following.
Representation Wireframe
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Compositing
To combine the digital elements with the film in an authentic way, masks, shadows, motion blur, etc. were added.
Preview Animation (WIP)